Three Reasons Customers Still Choose Paper Bills - Plus a Better Solution

For years, companies have encouraged customers to switch to paperless billing to reduce costs and their carbon footprint. While digital adoption has grown, a large portion of customers still prefer paper. They have their reasons.

Common Paper Bill Justifications

Customers who haven't made the switch often cite three primary reasons:

1. Privacy and Security: They worry about online scams, phishing emails, and the general security of their personal data in the digital world.
2. Lack of Permanence: They feel the need for a physical, tangible record for legal and tax purposes, concerned that online statements may be deleted after a limited time.
3. Physical Reminders: A paper bill serves as an undeniable and physical reminder to pay, whereas email reminders get lost in a cluttered inbox.

Navigating the Paper vs. Digital Debate

Both paper and e-statements have their own sets of risks and conveniences. While paper provides a tangible record, it's also vulnerable to mail theft, physical loss, or disposal. E-statements offer modern encryption for security, but they can create new challenges with digital clutter and limited-time access. The real issue for many customers isn't which format is best, but which one is easier for them to manage.

A Better Paperless Option

The goal is to eliminate the drawbacks of paperless while keeping the benefits of paper. Cubby Paperless addresses these very challenges by serving as a single, secure digital filing cabinet.

Cubby gives customers a centralized hub for all their bills and statements, a reliable reminder system that won’t get lost in their inbox, and long-term storage for important records. By solving the inconveniences that prevent customers from switching, Cubby offers a streamlined paperless option that finally moves the needle on conversion, helping companies save money and improve the customer experience.